As you implement a marketing strategy to promote your cleaning business, you will determine the appropriate steps to take in order to enlighten your prospective clients, about how effective your cleaning business is and how they can hire you (or your Team).
An effective strategy entails defining a brand, communicating with your target audience, and delivering on advertised services.
Make sure you’re conversant with critical marketing tips for your cleaning business and tools that will ensure your business and network expands.
Below are 13 ways on how to promote your cleaning business!
1) Know Your Target Audience
Start by looking into your prospective clients to fully understand their needs, what is important to them, and how they make decisions.
Your target audience will be in a particular region and will be interested in specific types of cleaning, so it is important for you to understand these details upfront.
Additionally, conduct some research on your competition since it’ll help you establish more details about your audience. In marketing, when you learn about your audience, you’ll have a better understanding of your target market and how to communicate with them through your advertising.
The important demographics and details include age, location, income, and values of your prospective clients.
Access to such information makes it easier to come up with a message that is relatable and personal. Understanding these details also assists with developing your pricing.
2) Develop Your Brand
If you are determined to be successful when it comes to marketing your cleaning business, it is crucial to develop your brand.
When you come up with a brand that stands for a specific set of values or message, you will be unique from your competition.
Your logo should relate to the services that you offer in some way, and should be a visual representation.
A tip when it comes to colors, is colors such as blue and white are associated with cleanliness, whereas colors such as yellow and orange showcase cheerfulness and optimism.
Many businesses tend to overlook this step; at the very least, develop your logo and brand colors so that you are unique from your competitors.
Learn how to develop a strong brand here.
3) Develop a Conversion-Focused Website
Every cleaning business needs a website that is designed to convert visitors into customers.
Your website should easily provide contact information regardless of what page the user is on, and should guide the user to specific pages to further learn about your services.
Your homepage and all important pages should have a way for the user to call or to submit a form inquiry about your services.
Additionally, building an email audience list is a great way to build an audience to market to over time. Having a form for users to easily sign up to your newsletter for 15% off their first cleaning (as an example) is a way to approach this strategy.
To learn more about developing a conversion-focused website, click here.
4) Investing in PPC (Pay Per Click) Advertising
Pay per click advertising helps drive high-intent traffic to your website. You can opt in for platforms such as Google Ads or Bing Ads to be a step ahead of your competitors who also offer cleaning services.
For example, if your target audience is searching for “home cleaning service in Denver, Colorado”, and you serve clients in Denver, Colorado, you can “bid” this keyword in Google Ads or Bing ads, so that any time someone searches that term, your ad appears to them.
To learn more about Google Ads, click here.
Additionally if you would like to learn about Bing Ads, click here.
5) Make Use of Social Media Platforms
One huge aspect of promoting your cleaning business, is utilizing different social media networks, including:
- Facebook; Facebook enables you to set up a business page, and you can attract a considerable following. On the Facebook business page, you can indicate the cleaning business’s operating hours and the types of cleaning services offered. Make sure to ask for reviews from your existing clients to increase your reputation. Facebook is considered a “citation” which is important for Local SEO.
- Instagram; this platform is suitable for social influencers who have large followings. Apart from creating a business profile and posting videos of your recent work, reach out to local influencers in your area to create collaborations. Such influencers can be paid to promote products and businesses. Your cleaning business can partner with such influencers to reach out to a considerable client base.
- LinkedIn; the professional platform allows businesses to post and create followings similar to Facebook. Since there are both business owners that also of course have homes, this is a great place to post and advertise your business for both home cleaning and office cleaning.
- Twitter; using Twitter, you can create a profile for your business. Though this platform will be less effective, it is a great tool to use for research and for jumping into local conversations. For example, you can research all the posts under a hashtag such as “dirty house” in a specific geographic location, and find any users in that area that recently posted about having a dirty house.
To learn more about developing a social media strategy, click here.
6) Investing in CRM Software
CRM software makes it possible for a business to effectively and efficiently track and schedule clients while storing contact information to streamline your marketing strategy.
Such software ensures the customer database can be maintained easily. One effective platform is Service Titan.
7) Focus on Growing Your Email List
Email marketing is currently saturated, and there is a good reason why. It is an inexpensive and quick way to reach out to your target audience.
To build an audience, come up with something to give to users in exchange for their contact information on your website. Collect their contact information such as email addresses to enhance your network’s progressive growth.
As part of an effective marketing strategy, getting to know your target audience in person is a great way to develop a stronger relationship and connection.
By joining the local chamber of commerce, you can meet different professionals within your locality. Such professionals may become your clients, which means your list of connections has grown further.
When you take part in community events, you will meet prospective clients, and your network will grow as you market your cleaning business over time.
9) Request for Reviews
Honest reviews from the clients that you have served help to improve the credibility of your business. Many prospective clients usually read reviews of companies before deciding whether they will procure the services being offered.
Although negative reviews affect your business, it is good to focus on satisfying the clients to gather more positive reviews. In the past, clients would leave negative reviews depending on the quality of services offered, but now, they provide more reviews for a positive experience.
To easily acquire reviews, use a platform such as Grade.us.
10) Maintaining the Reputation of Your Business
Make sure your business has a good reputation such that clients can trust the services that you offer.
You can earn referrals and return clients by utilizing the best practices to maintain your cleaning business’s reputation. Make sure your staff listens to each client’s needs while also focusing on meeting all their needs.
Customer satisfaction helps enhance your network’s growth while also ensuring you have returning client revenue.
Additionally, it is important to have a process in place for generating new reviews online such as on Google My Business, Facebook, and Yelp. This is key to continually growing your business’s reputation.
11) Think Outside the Box
You may have developed a website and created a business page on different social media platforms, however, you should also consider advertising techniques that are innovative on how to market the cleaning business to attract a potential client’s attention.
This could mean holding a giveaway on Instagram or having a referral discount program in which people who refer you out to others will receive a discount on their next cleaning.
12) Emphasizing Benefits
Although it is essential to list the types of services offered by your business, you should also list the benefits of choosing your brand over one of your competitors.
For example, the majority of clients prefer free estimates.
If you want to come up with a recurring client program, you can come up with loyalty rewards. Some of the bonuses may include cleaning an extra room free of charge or offering other add-ons that may please your client base to retain clients.
Whatever your benefits are, make sure they are clearly communicated to your audience.
13) Getting Certified
Ensuring your business is certified is not necessary for your company to operate, however it acts as an added advantage that sets you apart from your competitors.
Cleaning businesses should apply for the CIMS Certification. For a cleaning business to be certified, it should focus on the following areas:
- Service Delivery.
- Quality Systems.
- Health, Safety, and Environment.
- Human Resources.
- Green Building.
- Management Commitment.
A certified cleaning business will have better client credibility, and it will be easier to market your cleaning business. However, don’t let this step stop you from launching and running your business. This can be a step that is taken in the future.